Key details
Mao (Maggie) Xu
Lecturer in Business Operations and Supply Chain Management
Mao (Maggie) is a researcher specialising in secondary data analysis with a focus on operations and supply chain management. Her research interests also encompass sustainability fraud, business crises, and social media data analytics. Prior to joining the 樱花影视 (UoG), Maggie obtained her doctoral degree in Logistics and Operations Management from Cardiff Business School. Her PhD research is titled “Exploring the Response and Performance of the Aviation Supply Chain and Ecosystem in Times of Crisis”. Maggie also holds a master’s degree in Management with Business Finance (Distinction) from the University of York.
Responsibilities within the university
Teaching Maggie leads the module MARK1189 – Procurement and Supply Management (24-25).
Maggie also teaches the modules OPER1027 - Operations Management, MARK1202 - International Logistics and Supply Chain Management, BUSI1625 - Logistics Technologies (23-24).
Research
Maggie is a co-organiser of the special interest group of Business Analytics and a member of Early Career Networks (ECR) and Networks Urban Systems Centre (NUSC).
Supervision
Maggie also supervise MA students in International Business projects.
Research / Scholarly interests
- Business Crisis and Operation
- Operations Management
- Supply Chain Tracking and Management
Key funded projects
Circular Economy Innovations for Resilient, Competitive and Sustainable Battery Technologies (CIRCUBATT) (January 2025 – December 2027), Funded by Horizon Europe, 鈧�5M (UoG 鈧�1.3M), Grant No. 101192383.
Professor Li Zhou (PI), Dr. Hetty Wenxian Sun (Co-I, Operational Lead and Researcher), Dr. James Quang Huy Duong (Co-I, Researcher), Dr. Maggie Mao Xu (Co-I, Researcher), Dr. Carlos F.D.A. Arranz (Co-I, Researcher), Professor Petros Ieromonachou (Core Advisor).
Recent publications
Li, X., Xu, M., Zeng, W., Tse, Y.K. and Chan, H.K., 2023. Exploring customer concerns on service quality under the COVID-19 crisis: A social media analytics study from the retail industry. Journal of Retailing and Consumer Services, 70, p.103157.
Li, X., Zeng, W. and Xu, M., 2022. The moderating role of IT capability on Green Innovation and ambidexterity: towards a corporate sustainable development. Sustainability, 14(24), p.16767.
Ding, J., Xu, M., Tse, Y.K., Lin, K.Y. and Zhang, M., 2023. Customer opinions mining through social media: insights from sustainability fraud crisis-Volkswagen emissions scandal. Enterprise Information Systems, 17(8), p.2130012.
Presentations
Presented the research titled – “An Empirical Analysis of Shareholder Value Effects from the Boeing 737 Max Aviation Disasters”, sustainable and resilient supply chains in disruptive times, Logistics Research Network Conference 2021, 8th-10th September 2021, Online.
Presented the research titled – “The Impact of Crisis Response Strategy on Customers’ Trust Recovery: An Experimental Study of Greenwashing in the Fast-food Sector,” 22nd International Working Seminar on Production Economics, 21st-25th February 2022, Online.
Presented the research titled - “Greenwashing and Market Value of The Firms: An Empirical Study”, 23rd International Working Seminar on Production Economics, 14th-18th February 2024, Innsbruck, Austria.